For
a certain company or business, it is necessary to have a leader that will make
a good decisions and bear all the responsibility in handling the business. Yes,
that is the smart leader! Of course, who says nobody can be a smart leader?
Well, everyone can be a smart leader because if you are born to be a leader,
accept it and keep moving on!
One
thing for sure, think back your strengths and weaknesses. Know them by
yourself. With your strengths and weaknesses, manipulate them to help you in
your business. For example, if you are aware of flaws in any areas of your
business, remedy them now. Yes, they make you vulnerable. But, find a way to
“fight” it. Similarly, find new ways to
capitalize on your strengths. You need them more than ever.
As
a smart leader, rethink your sales strategy. You can start by identifying your
most profitable products or services, and focus your sales efforts accordingly.
Be smart to use gross profit as a measure, or better yet, your gross margin
returns on investment. Of course, don’t forget to categorize your customers.
Determine who's profitable, and who's not. If some customers are a drain on
resources, either raise their prices or "fire" them. You can't afford
to carry unprofitable customers along; you need to work lean and mean right
now.
As
a smart leader, keep your eyes open. Be on the “search” for fresh ideas and
opportunities. You need to stay abreast of news and trends. Make sure to
cooperate with other entrepreneurs to see what they're doing. Of course, be
aware to learn from what's going on around you. Once you found the opportunity,
poised to jump on opportunities when they come your way. Yes, you can create
strategic alliances for example by forming simple partnerships can save you
money.
One
thing for sure, always improve your work processes. If there are excess costs
in your workflow, squeeze them out, so your business will run as efficiently as
possible. Perhaps you can benefit from an assessment program such as Total
Quality Management. With this, you can eventually increase throughput. For example, during
soft markets, customers often purchase in smaller quantities. Instead of
turning small accounts away, find the ways to accommodate them. If you can shorten
lead and set-up times without compromising work flow, please do so. It will add up your sales!
To
sum up, all of these tips are necessary as they can help you to be a smart leader who
can predict the sales in future and to handle a company. Be a smart leader who leads the business!
Credit to : Ray Silverstein, a president of PRO: President's Resource Organization , a network of peer advisory boards for small business
owners. He is author of two books: The Best Secrets of Great Small Businesses and the new Small Business Survival Guide: How to Survive (and Thrive) in Tough Times .
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