Yes,
every company or business do have their own marketing plan or strategies. But
as a someone who manage and handle the company, have you ever thought to review
your marketing strategies or update them from time to time?Well, it is
important for you to know about the reviewing the marketing plan once in a
while. Well, take a deep breath and let’s understand about this 3WH marketing
plan.
As
for the question “what”, do you know what is reviewing marketing plan?
Reviewing marketing plan meaning that you are always “check” your marketing
plan once in a while. Meaning that, for example, you should review your
marketing plan every three months. Whether you are solely responsible for
marketing, or work as part of a team, a strong review process will help you stay
on track with your big picture goals while you wrestle with the challenges of
implementing tactics in business. You have to review them because
they actually benefit your company in the future. This will be discussed
further in answering the question “why” in the next paragraph.
Of
course, as to answer the question “why” you need to review your marketing plan
is actually related to the benefits of the reviewing those strategies in
business. Reviewing your plan on a regular basis is so important so you should schedule your review dates. By reviewing the marketing strategies and plans, you will be able to update them. Besides, you will also find the strengths and the weaknesses of those plans and strategies for you business. Also, with the rapid changes of technologies and medias, you can utilize them
in expanding your business. Yes, when you are reviewing your marketing
strategies and plan with your marketing team, you will know what you should do
for the next step. Believe it or not, with different thoughts and ideas can
actually help you in your business and this can only be achieved when you are
reviewing your marketing plan.
Last
but not least, to answer the question “when” to review your marketing plan,
there are a lot of “time” to review it. However, before you review it, though,
decide exactly what you’ll review, how you’ll approach troubleshooting, and
what you’ll do when things don’t quite go according to plan. Once you make any
needed adjustments, it’s time to do it all again. There are two major signals
that it’s time to rethink and revisit your marketing plan. The first is when
you launch one or more campaigns based on your stated core value proposition or
promoting your new or flagship product. Believe it, those promotions will start
bombing in market demanding.
To
sum it, these questions are necessary as you need to review your marketing once
in a while. It actually benefits your company in many ways.
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